Royal Tower is a complex of luxury club apartments in the heart of Kyiv. The real estate project was put in place with a direct involvement of a famous British architect. The residential compound features floor-to-ceiling windows, a cozy lounge hall with a concierge service, an upscale gym and even a roof park — these all at competitive prices. Yet, Royal Tower used to present its advantages in a classic ‘Ukrainian premium’ gold and monogram style. That take resulted in a failure to set themselves apart from their competitors that offered less but looked the same. So our aim was to streamline the brand communication.

To underline the main benefit of the complex, we developed a straight to the point campaign on featuring the roof park.